Archive | April 2012

World’s First ‘Edible’ Cookbook

German design agency Korefe has created the first edible cookbook that you can read (if you can read German that is), cook and eat!

This innovative approach transcends the essence of a cookbook by reinventing the experience of cooking altogether. It creates a fun experience where readers are guided through the process of cooking up a classic lasagne where the cookbook plays an essential part as one of the main ingredients. The pages themselves are made from fresh pasta and are used as sheets in the lasagne itself, once you pop it in the oven there is no turning back! Out “hopefully” comes a fully cooked, edible lasagne cookbook, hopefully readers will remember the recipe ;)

‘The Real Cookbook’ is a special edition from the Gerstenberg Publishing House, specialists in high-quality culinary and art books. As far as availability it is to my understanding that no supermarkets or book stores will be selling this however they definitely should consider it! Wonder what other fun recipes we would be able to cook up!

“Hungry Eyes” By Burger King

The latest Burger King ad campaign in the Netherlands is quite a departure from the more traditional burger and bun ads that we are used to seeing. An unknown makeup artist was hired to create the striking hamburger inspired eyeshadow combo.

The campaign is definitely memorable and reminds me of the “Hungry Eyes” song for the Dirty Dancing soundtrack, the question is will these types of ads garner more hamburger enthusiasts? Typically most women who take care of their figures attempt to stay away from this sort of junk food, so this begs to question who exactly is this campaign aimed at?

Nonetheless it will be interesting to see if this kicks of an eyeshadow trend and give the latest nail art craze a run for its money.

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