SquidLondon — Color Changing Couture
Taking the innovative color changing properties of their signature umbrellas to the next level, female “SquidLondon” duo Emma-Jayne Parkes and Viviane Jaeger have collaborated with couture pattern cutter Vlasta Collu and haute couture embroiderer Charlotte La Roche to create a stunning capsule collection of raincoats.
SquidLondon co-founder and Director Emma-Jayne Parkes explains:
“We decided to develop our coat range because our umbrellas are so loved, and so much fun, we really wanted a ‘wow’ factor garment; the intricacies of hand embroidery mixed with sharp couture detailing that beautifully change into a walking piece of art when wet – it’s unique – you can’t beat it!
The capsule tailored rainwear collection “Opera Icons” consists of two jackets and a trench coat available in three embroidery options, allowing the wearer a sense of artistic flair as well as adding a splash of playfulness in her style.
The three designs include the Carmen – a cropped, fitted jacket with a high collar; the Madame Butterfly jacket with its oversize shawl collar that when used as a hood mimics the brightly colured wings of a butterfly; and the Juliette trench coat, a classically beautiful design, just like its namesake. In addition to the coats, there are appliquéd versions of the much-loved Squidarellas, and an oversized scarf that can be worn in several ways.
When dry, the garments are chic monochrome – white flower motifs appliquéd to the black fabric. But add a splash of rain and the white flowers quickly garment blossoms into an array of bright colors.
The coats are made in London and currently available made to order for A/W 2011 delivery direct from SquidLondon’s Shoreditch studio. http://www.squidlondon.com.
Check out a behind the scenes video:
*Majority of information taken from Official Press Release.