Archive | February 27, 2012

Beyoncé Fronts New House of Dereon Campaign

Beyoncé has only stepped in front of the cameras a couple of times since giving birth to her daughter, Blue Ivy, on January 7. But news that the newly made mum is getting geared up to get back to work is on the horizon as a new photo of the superstar is released for her latest campaign for her clothing label, House of Deréon.

Shot by famed celebrity and fashion photographer Tony Duran shortly before Beyoncé gave birth, the only image released so far features Beyonce looking stunning and sultry wearing a structured stud embellished bodice accompanied by a fierce lion mane for her spring/summer 2012 collection.

The collection comprises of edgy to elegant evening wear as well as contemporary casual tops and jackets with bold use of stunning prints and a color palette featuring soft pastels, nudes and pops of coral and blue.

Below are some of my favorite pieces as well as the promotional video for the collection. Currently the House of Dereon US site states that the shopping online feature is “coming soon.” However if you are across the pond, you can purchase pieces from Lipsy, Selfridges and House of Fraser.

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