“Hungry Eyes” By Burger King
The latest Burger King ad campaign in the Netherlands is quite a departure from the more traditional burger and bun ads that we are used to seeing. An unknown makeup artist was hired to create the striking hamburger inspired eyeshadow combo.
The campaign is definitely memorable and reminds me of the “Hungry Eyes” song for the Dirty Dancing soundtrack, the question is will these types of ads garner more hamburger enthusiasts? Typically most women who take care of their figures attempt to stay away from this sort of junk food, so this begs to question who exactly is this campaign aimed at?
Nonetheless it will be interesting to see if this kicks of an eyeshadow trend and give the latest nail art craze a run for its money.